What we do

We assess business challenges and the media landscape, develop strategy and tactical plans and then drive persuasive communication campaigns that exceed goals and expectations.

We’re adept at media relations, crisis planning, and reputation management achieving results with fierce tenacity.

How we do it

We provide media relations, thought leadership, content development, internal communications strategy, social media strategy, crisis planning, reputation management, among other services to public-eye clients in wide-ranging sectors.

Public Relations

  • As your dedicated PR agency, our media relations service provides a pivotal link between you and the press. We magnify your voice by crafting compelling narratives and establishing a positive public perception. Our team works diligently to tailor strategies specifically for you and then we leverage our reporter relationships, media trends and your target audience's interests to produce results. From creating press releases and pitches to providing crisis management and media training, we stand by your side, prepared to guide you through any situation. Our media relations goal is not just to enhance your reputation but to facilitate your business growth.

  • Crafting a successful public relations (PR) plan is a collaborative journey. We immerse ourselves in research and analysis to grasp your goals, audience, and market dynamics. Together, we shape a customized strategy with resonating messages, impactful communication channels, and engaging tactics. Continuously monitoring and evaluating the plan’s impact, we ensure data-driven refinements. With our comprehensive PR plan, we help you build and safeguard your reputation, foster meaningful stakeholder connections, and achieve your communication objectives. Let's embark on this transformative PR voyage together.

  • Our expertise in key message development plays a vital role when showcasing companies in the media. Key messages underpin the information a company wishes to get across in an interview, whether it be earned, paid or owned. We understand that media interactions are crucial opportunities to shape public perception and convey a company's story effectively. By aligning messaging with overall PR goals, we empower companies to confidently engage with the media, maximize positive exposure, and build strong reputations that resonate with their stakeholders.

  • Thought leadership is a powerful tool that we use to shine a spotlight on your unique insights, transforming you into a trusted leader in your industry. This doesn't just amplify your credibility, it also paves the way for business growth and new collaborations. We take the time to deeply understand your business landscape, crafting narratives that bring your innovative ideas to the forefront. Through targeted channels, from press releases to social, digital news and print platforms, we ensure your stories captivate the right audience, making you not just a participant, but a trailblazer, shaping the future of your industry.

  • Content development is the strategic process of crafting compelling narratives and engaging content to support your public relations goals. Through consistent, thoughtful storytelling, we create tailored pieces —press releases, op-eds, guest articles, speeches, social media updates, website content, and more — that resonate with your audience, promote your company, and drive engagement. Our approach is underpinned by meticulous research, understanding your company’s voice, and your keen insights to ensure every piece of content we deliver enhances your PR campaigns and bolsters your image.

  • As an agency, we excel in community outreach, serving as a vital link between businesses and the public. We establish meaningful connections through partnerships with local communities, highlighting success stories, and our clients’ impact to bolster their brand credibility and authority. Our expertise enhances our clients' reputations, nurtures trust, promotes enduring partnerships, and aids in creating a better community.

  • We know that the employees of a company are often its best ambassadors, yet they are underutilized when it comes to brand promotion. Our dedicated team develops internal communication strategies that ensure the team knows what’s happening on the inside and how they should be talking about it on the outside. We recognize the importance of clear, authentic messaging, and we leverage various digital platforms and tools to deliver timely and impactful communications to your company. Our ultimate aim is to create a positive and inclusive corporate culture, where information flows seamlessly, and everyone feels connected and motivated.

  • We specialize in transforming news stories into engaging digital content that blends seamlessly with various narratives. By tailoring this content to fit different social media platforms, we maximize visibility and enhance audience engagement. Our primary focus is the creation of a harmonious narrative that exists and thrives in both traditional and digital media landscapes, ensuring a consistent brand voice and a coherent storytelling approach across media channels.

Reputation Management

  • At PRBULLDOG, we specialize in comprehensive crisis planning services. Our expert team has deep experience in this area understanding that a solid, practiced crisis plan is likely the difference between a company’s survival or its failure. We collaborate closely with our clients to identify risks, develop tailored strategies and establish clear communication channels. With prompt and coordinated responses for all relevant stakeholders, we protect our clients' reputations and maintain trust. Through regular drills and continuous evaluation, we proactively prepare for various scenarios, enabling clients to emerge stronger from any crisis.

  • With a cool head, strategic mind, the ability to evaluate risk and present pathways for recovery, our crisis management team is who you want in your corner when your business is on the line. Our expertise and agility allow us to navigate even the most complex and sensitive situations. We provide immediate support, swiftly assessing the crisis, formulating strategic action plans, and executing them with precision. With a deep experience managing crises across the communications landscape, we excel at media and stakeholder relations, ensuring accurate information dissemination, and strategically shaping the narrative to protect your brand's reputation. Rely on us to expertly guide you through challenging times to help ensure your brand's resilience and survival.

  • Preparing for the worst is a fundamental part of success. It’s like an insurance policy. We will help you identify your nightmare crisis situations before they happen so we can plan for them. We then take those scenarios and build simulations as teaching and planning tools that we will exercise with your team. Through meticulous planning, we’ll help you build resilience and enhance crisis management capabilities. Safeguard your brand’s reputation by staying ahead of the curve.

Media Training

  • PRBULLDOG understands how to maximize the impact of a story and leverage our extensive media contacts to enhance your business’ reputation and achieve your communication goals. We excel in media analysis and strategy, staying attuned to the latest trends to allowing us to make our clients relevant in the news cycle.

  • Prior to media interviews, we work with reporters to thoroughly identify their angle so that we can create anticipated questions for mock interviews and build key messages ahead of the actual interview. Our goal is always to help our clients maintain control of the narrative. We ensure that our clients are thoroughly equipped to skillfully navigate media interactions and effectively manage communication scenarios.

  • Be ready to navigate media interactions with poise and confidence. By providing a lifelike environment, our recorded scenario training allows clients to practice responding to different types of questions, handling difficult situations, and conveying key messages. Most importantly, we teach “bridging” techniques so that our clients can effectively move away from a negative question to a positive key message. Video footage allows us to review and analyze one’s performance and body language, enhancing a client's preparedness for any on-camera situation.